Me
Bin Fang, Ph.D.
Associate Professor
Xiamen University
fangbin [at] xmu.edu.cn

About

Dr. Bin FANG is an Associate Professor in the Department of Management Science at the School of Management, Xiamen University. Prior to joining Xiamen University in 2016, he recieved his Ph.D. in Management Science and Engineering (Information Systems major) from School of Management, Harbin Institute of Technology. His current research interests mainly focus on users' behaviour in the IT context, e.g., Generative AI, blockchain, social media, and platform economics.

Interests

  • Generative AI
  • Blockchain
  • Social Media
  • Platform Economics

Education

Harbin Institute of Technology
  • Ph.D in Management Science and Engineering (Information Systems major), 2016
Harbin Institute of Technology
  • M.S. in Management Science and Engineering (Information Systems major), 2011
Harbin Institute of Technology
  • B.S. in Information Management and Information Systems, 2009

Experiences

Aug, 2020 - Now
Associate Professor @ Xiamen University
Aug, 2016 - Jul, 2020
Assistant Professor @ Xiamen University
Sep, 2014 - Sep, 2015
Visiting Student @ The Hong Kong Polytechnic University
Aug, 2013 - Aug, 2014
Visiting Student @ The University of Arizona

Publications ( / )

(* corresponding author, # student)

Fang, B., Liu, X., Ma, C., and Zhuo, Y.#. (2023) “Blockchain Technology Adoption and Accounting Information Quality”, Accounting & Finance, 63(4), pp: 4125-4156. (in alphabetical order)
Wang, L.#, Du, K., Fang, B.*, and Law, R. (2023) “Escape from Air Pollution: How does Air Quality in the Place of Residence Shape Tourism Consumption?”, Tourism Economics, 29(4), pp: 1074-1099.
Zheng, W., Gao, S.#, and Fang, B.*. (2022) “How does Public Transportation Influence Hotel Demand? Evidence from a Natural Experiment”, International Journal of Hospitality Management, 107(October), article number: 103338.
Fang, B., Fu, X., Liu, S.#, and Cai, S. (2021) “Post-purchase Warranty and Knowledge Monetization: Evidence from a Paid-knowledge Platform”, Information & Management, 58(3), article number: 103446.
Cai, S., Luo, Q.#, Fu, X., and Fang, B. (2020) “What Drives the Sales of Paid Knowledge Products? - A Two-Phase Approach”, Information & Management, 57(5), article number: 103264.
Fu, X., Liu, S.#, Fang, B.*, Luo, X., and Cai, S. (2020) “How do Expectations Shape Consumer Satisfaction? An Empirical Study on Knowledge Products”, Journal of Electronic Commerce Research, 21(1), pp: 1-20. (*corresponding author)
Fang, B., Zheng, (Eric) Z., Ye, Q., and Goes, P. B. (2019) "Social Influence and Monetization of Freemium Social Games", Journal of Management Information Systems, 36(3), pp: 730-754.
Zhao, D., Fang, B., Li, H., and Ye, Q. (2018) "Google Search Effect on Experience Product Sales and Users' Motivation to Search: Empirical Evidence from the Hotel Industry", Journal of Electronic Commerce Research, 19(4), pp: 357-369.
Wang, L., Fang, B.*, and Law, R. (2018) "Effect of Air Quality in the Place of Origin on Outbound Tourism Demand: Disposable Income as a Moderator", Tourism Management, 68 (October), pp: 152-161. (*corresponding author)
Wang, L., Fong, D. K. C., Law, R., and Fang, B. (2018) "Length of Stay: Its Determinants and Outcomes", Journal of Travel Research, 57 (4), pp: 472-482.
Fang, B., Ye, Q., and Law, R. (2016) "Effect of Sharing Economy on Tourism Industry Employment", Annals of Tourism Research, 57 (March), pp: 264 - 267. (Research Note, the most downloaded article from ATR in the last 90 days as of Oct. 22, 2017)
Fang, B., Ye, Q., Kucukusta, D., and Law, R. (2016) "Analysis of the Perceived Value of Online Tourism Reviews: Influence of Readability and Reviewer Characteristics", Tourism Management, 52 (February), pp: 498-506. (IFITT Journal Paper of the Year Award, 3rd place; Highly cited paper as of January/February 2019 on Web of Science)
Ye, Q., Cheng, (June) Z., and Fang, B. (2013) "Learning from Other Buyers: the Effect of Purchase History Records in Online Marketplaces", Decision Support Systems, 56, pp: 502-512.
Ye, Q., Fang, B., He, (Joy) W., and Hsieh, JJ Po-An. (2012) "Can Social Capital be Transferred cross the Boundary of the Real and Virtual Worlds? An Empirical Investigation of Twitter", Journal of Electronic Commerce Research, 13 (2), pp: 145 - 156.

Teaching

Business Bigdata Analytics UG XMU
2025 Spring (N.A. / 48), 2024 Spring (96.27 / 63)
Internet Marketing UG XMU
2025 Spring (N.A. / 12), 2024 Spring (96.62 / 22), 2023 Spring (99.14 / 28), 2022 Spring (96.77 / 10), 2021 Spring (95.9 / 43), 2020 Spring (4.8167 / 38), 2019 Spring (4.70 / 16), 2018 Spring (4.81 / 20), 2017 Spring (4.96 / 23)
Academic Writing Grad XMU
2025 Spring (N.A. / 25), 2024 Spring (90.27 / 20), 2023 Spring (91.76 / 25), 2022 Spring (N.A. / 25)
Frontiers of Information Systems Grad XMU
2025 Spring (N.A. / 3), 2024 Spring (90.63 / 4), 2023 Spring (89.11 / 8)
Bigdata Analytics Foundation MEM full-time XMU
2025 Spring (N.A. / 58), 2023 Fall (N.A. / 78), 2022 Fall (87.38 / 63), 2021 Fall (94.6 / 59), 2020 Fall (9.90 / 54), 2019 Fall (9.68 / 32)
Bigdata Analytics Foundation MEM part-time XMU
2025 Summer (N.A. / 27), 2024 Summer (89.5 / 33)
Management Information Systems UG XMU
2023 Spring (98.47 / 57), 2022 Spring (96.645 / 40), 2021 Spring (96.48 / 47), 2020 Spring (4.946 / 96), 2019 Spring (4.73 / 65), 2018 Spring (4.70 / 99), 2017 Spring (4.83 / 60)

Academic Services

Journal Editors:
Journal of Electronic Commerce Research
Associate Editor,2025.06 -
Industrial Management & Data Systems
Editorial Board, 2025.03 - 2026.12
Journal Reviewer:
MIS Quarterly
Information Systems Research
Journal of Management Information Systems
Information and Management
Decision Support Systems
Information Systems Journal
International Journal of Electronic Commerce
Annals of Tourism Research
Journal of Electronic Commerce Research
Tourism Management
Conference Reviewer:
International Conference on Information Systems (ICIS)
Pacific Asia Conference on Information Systems (PACIS)
China Summer Workshop on Information Management (CSWIM)
CNAIS
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